Empower Wealth 87 x87

CASE STUDY

Empower Wealth: Hiring and Developing Talent to Match a Premium Customer Experience

Empower Wealth

Website

www.empowerwealth.com.au

Industry

Finance Broking

HR Capabilities

Strategic HR Advisory

Talent Attraction & Recruitment

Candidate Assessment

Employee Value Proposition (EVP)

Career Development Pathways

New Entrant Training Program (Broker Academy)

Ongoing HR Support

Background

Empower Wealth had built a strong reputation for helping clients achieve their wealth goals, with a deep focus on delivering an exceptional customer experience at every stage of the journey.

As the business grew rapidly, the leadership team recognised that maintaining their customer value proposition would depend on something just as important as their service model: the quality of the people behind it.

Continuing to grow without compromising on talent meant Empower Wealth needed to approach their people strategy differently to the rest of the industry. Hiring, developing and retaining the right people would be central to protecting the experience their clients had come to expect.

Inject first began working with Empower Wealth in 2016, with the partnership deepening from 2018 onwards as the business scaled.

Our Approach

Inject partnered closely with the Empower Wealth leadership team to build a talent strategy that matched the ambition of the business and the standard of its customer experience.

1. Strategic and targeted hiring
Inject supported Empower Wealth in hiring talent across several divisions, using valid and reliable assessment tools to ensure each hire was the right fit for the business and the role. This included hiring a leader of the Mortgage Broking team in 2020 who brought extensive experience from the banking and broking industry, even without having been a mortgage broker themselves. It was a deliberate move to bring in fresh thinking and broaden capability.

2. Communicating a compelling EVP
A strong focus was placed on clearly communicating Empower Wealth’s Employee Value Proposition (EVP) to prospective candidates. This included honest video testimonials from staff, giving candidates a real and authentic view of what it was like to work in the business.

3. Building internal career pathways
Inject worked with Empower Wealth on internal career development structures designed to build a pipeline of talent that was better than the industry standard. The goal was to give team members a clear line of sight to grow their careers within the business.

4. The Empower Wealth Broker Academy
A standout feature of the Empower Wealth talent model is their Broker Academy for new entrants to the industry. The academy goes beyond the diploma, helping new brokers grow into trusted advisors for their clients. It also doubles as a powerful attraction tool, showcased to potential candidates as a reason to join the business.

"Inject really look for a way to be true partners in your journey. They ask the right questions, get behind the business and understand what makes it tick. In an organisation where people are your most important asset, that's a hugely valuable quality."

Impact & Looking Ahead

By maintaining a strong focus on hiring, training and leading people in the right way, Empower Wealth has been able to capitalise on its strong external brand and continue to grow without compromising on quality.

  • Empower Wealth has continued to grow rapidly while protecting the customer experience that defines the brand.

  • A stronger internal talent pipeline has been built, supported by structured career development pathways.

  • The Broker Academy has become both a development engine for new brokers and an attraction tool for new talent.

  • Leadership hires from outside the traditional broking pathway have brought new thinking and broader capability into the business.

Looking ahead, the focus is on continuing to build on these foundations, scaling Empower Wealth’s people capability in line with the business so it can keep delivering an industry leading customer experience.

"Inject build capacity and capability, and leave a legacy beyond the work they've completed. They're commercial in the advice they provide, always looking for ways to add value beyond the original assignment and build something that delivers long term value for the business. For a growing organisation, that's been hugely valuable."